NAD was born in 1972 when founder Marty Borish hired the company’s quiet genius of an audio engineer, Bjorn Erik Edvardsen, and the NAD magic began to percolate. His creative team saw a space in the market for a new category of affordable, high-quality electronics and Edvardsen believed he could make an affordable amplifier that utilised state-of-the-art engineering by focusing solely on the essentials for good sound. However, affordability was a factor too.
Initially headquartered in London, UK, NAD’s growing team of engineers, led by Edvardsen, experimented and refined electronic designs, seeking that eureka moment when they knew they had a winning design. This culminated in the ultimate reward for the engineers and the brand – the distinction of creating the best-selling Hi-Fi amplifier in history, the NAD 3020.
This was a turning point for NAD; a point when both Edvardsen and the NAD brand developed a cult-like following that has remained loyal to NAD products and solutions ever since. Other achievements and industry firsts followed the success of the 3020. All these products were underpinned by remarkable technologies developed by NAD’s labs, sometimes in collaboration with outside technology partners.
Today, the development team is Canadian based. The team is led by one of Edvardsen’s closest associates and protégés carrying forward the legacy that Borish and Edvardsen began. NAD owners can take comfort in the knowledge that every product the company builds sounds significantly better than any before it. In fact, NAD won’t release a product that achieves anything less!