Primare

Primare is a Swedish hi-fi company known for clean Scandinavian design, carefully engineered electronics and a balanced, natural approach to music and home cinema. Its range includes integrated amplifiers, power amplifiers, preamplifiers, CD players, network players, phono stages and AV electronics, with many models built around Primare’s Prisma streaming platform. Read more info ↓
FOUNDED
1985
HEADQUARTERS
Sweden
Primare

The Primare catalogue. 4 ranges. 14 products.

01 5 PRODUCTS | £899 – £1,799

Primare 15 Series

Compact Scandinavian casework defines the Primare 15 Series, which spans integrated amplification, CD playback, streaming and phono components for building high-quality systems where space and simplicity are important.

5 PRODUCTS
£899 – £1,799
02 2 PRODUCTS | £3,450 – £5,399

Primare 25 Series

The Primare 25 Series moves to full-size modular electronics, with UFPD 2 amplification and optional DAC and Prisma streaming modules allowing systems to be configured and upgraded around changing requirements.

2 PRODUCTS
£3,450 – £5,399
03 6 PRODUCTS | £1,469 – £4,350

Primare 35 Series

Positioned above the 15 and 25 Series, Primare’s 35 Series brings greater power, balanced connectivity and UFPD 2 amplification to integrated, pre and power components intended for more ambitious systems.

6 PRODUCTS
£1,469 – £4,350
04 1 PRODUCT | £549

Primare 5 Series

Compact and system-friendly, the Primare 5 Series centres on the NP5 Prisma network player, bringing the company’s streaming platform and multi-room functionality to Hi-Fi systems with an existing digital input.

1 PRODUCT
£549

Things people ask
us about Primare.

Can't find your question?
Ask a specialist→

A few things we get asked most often. If your question isn't here, our team is happy to talk it through.

Primare is a Swedish hi-fi company based in southern Sweden. Product design and engineering are managed from Sweden, while manufacturing takes place at specialist facilities in China. Every finished component is then inspected, updated where necessary and fully tested again at Primare’s facilities in Sweden before being approved for shipment.

Primare is known for combining understated Scandinavian design with flexible, system-friendly electronics. Its range covers integrated and separate amplification, streaming, CD playback, phono and home cinema, with an emphasis on keeping the equipment straightforward to use rather than adding complexity for its own sake.

Prisma is Primare’s network streaming and control platform. It adds wireless and wired streaming, app control and multi-room functionality to compatible products, allowing a Primare amplifier, CD player or streamer to become part of a connected digital system without needing a separate network player.

UFPD 2 is Primare’s Class D amplifier technology, used in products such as the I25, I35 and A35.2. It is designed to combine high efficiency and substantial power with low distortion and consistent performance across the audible frequency range, helping Primare keep its amplifiers relatively compact without giving up useful power reserves.

Several Primare products are designed with future upgrades in mind. Models such as the I25 can begin as an analogue integrated amplifier and later accept DAC and Prisma modules, allowing digital inputs and streaming to be added without replacing the amplifier itself. That can be useful when building a system in stages.

Primare covers both two-channel hi-fi and multichannel systems. Most of the range is centred on stereo listening, while products such as the SPA25 Prisma provide AV processing, amplification and streaming for home cinema. This makes the brand suitable for anything from a compact music system to a more integrated music-and-film setup.

Premium Sound carries Primare across integrated amplification, separates, streaming, CD playback, phono and AV. Its Kensington store has a dedicated listening room, so an audition is useful when comparing different amplifier levels or deciding whether an all-in-one Prisma solution or separate components make more sense for your system. Availability of a specific model is worth checking before visiting.

More info about Primare.

The brand has a very recognisable style. Primare components are usually understated on the outside, with simple casework, clear controls and a choice of finishes that suit modern living spaces. Inside, the focus is on short signal paths, stable power supplies and modular design, so many products can be configured around the way you listen rather than forcing you into a fixed system.

Primare integrated amplifiers are a popular choice for music lovers who want a refined stereo system without unnecessary clutter. Models such as the I15, I25 and I35 ranges are designed to partner well with a wide variety of speakers, giving you the option of a simple analogue amplifier, a DAC-equipped version or a Prisma streaming amplifier depending on your needs.

Prisma is one of the key reasons many people choose Primare. It brings network streaming, app control, Bluetooth, Wi-Fi, Chromecast built-in, AirPlay and multi-room features into selected Primare products, while still keeping the sound quality expected from a serious hi-fi component. This makes Primare a strong option for anyone building a system around both physical sources and streaming services.

The range also covers CD players, CD transports, network players, DACs, phono stages and home cinema electronics, making it possible to build a complete Primare system or add a single component into an existing set-up. Whether you are looking for a Primare amplifier, Primare streamer, CD player, phono preamp or AV processor, the appeal is the same: thoughtful design, flexible system matching and a clean, controlled sound that works well across long listening sessions.

Book a Primare audition